New Repair Formula!  Sending out an all-blondes-bulletin: this shampoo’s for you. Its ultra-violet formula stops brassiness in its tracks, so tones stay shiny, light, bright and as cool as you want them to be. This ultra-violet shampoo tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, and stronger, healthier-looking hair.