Blow-Dry Primer A pre-styling lotion for hair. Blow-Dry Primer is ideal to give hair greater body and texture. Its specific dispenser transforms the product into a soft foam that is easy to distribute evenly over the hair. Blow-Dry Primer protects from heat, reduces drying time, helps hairstyles last longer and prevents colour-fading. It contains quinoa proteins, Integrity 41, organic fruit extracts, milk proteins and a UV filter.