InAmazon: Managing Extraordinary Success in 5-D Value, Benjamin Wall offers structured insights into strategically managing value in the key relationships to customers, personnel, business partners, and investors in order to improve value management at any company. The extraordinary success of Amazon is due to market-leading strength in three "dimensions" of value:owningthe mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners aredoingwhen using the website / online ecosystem, andknowinghow to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value. In an original examination, Wall systematically evaluates Amazon by categorizing and connecting its external and internal success factors to dimensions of value. Each "score" on an external success factor is linked to an internal success factor in managing processes, organizational culture, and the business model, so that managers and leaders can enhance their own internal success factors and move towards the same successful external factors. Amazonlooks to the future where the near-term promise of the company is evaluated to be in the development from online to omnichannel retail, including the sale of services, by reviving out of Amazon's past the fourth dimension of value:feelinghow to integrate value. The long-term potential of Amazon is set in the context of a sustainable future for retail, based on trends arising today inmeaningacross multiple communities, which is the emerging fifth dimension of value. Amazon is projected to operate in this value dimension again as a disruptor, and with Wall's help, managers and leaders can reach for the same kind of success. | Amazon by Benjamin Wall, Paperback | Indigo Chapters