BLUE TASTE – BIG, BOLD, and bright as an infinite Arizona summer sky. What’s BIGger and BOLDer than the solar system? Bigger than life, yet fundamental part of life. Fascinatingly secret yet unveiling new elements bit by bit. Bright and shiny yet very mysterious. Absolute yet changing at every moment. The new BIG BOLD series with uniquely Swatch Solar Spectrum treatment, applied to the body of the watch and highlighted by contrasting bright fluo colored elements, carries you to a new dimension – nothing is as you see it at first glance! Turn it, flip it, dive in it: it is a relentless discovery of new shades and unexpected special effects. Straight forward and unmistakably bold in every element: hands, indexes – and that signature crown at 2 o’clock.