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Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
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Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
From Gordon Foxall
Current price: $266.50
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From Gordon Foxall
Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters
Current price: $266.50
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Size: 1 x 9.19 x 1.16
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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. | Corporate Innovation (rle Marketing) by Gordon Foxall, Hardcover | Indigo Chapters