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Developing Winning Brand Strategies by Lars Finskud, Paperback | Indigo Chapters

From Lars Finskud

Current price: $27.81
Developing Winning Brand Strategies by Lars Finskud, Paperback | Indigo Chapters
Developing Winning Brand Strategies by Lars Finskud, Paperback | Indigo Chapters

From Lars Finskud

Developing Winning Brand Strategies by Lars Finskud, Paperback | Indigo Chapters

Current price: $27.81
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Size: 0.24 x 9 x 0.36

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This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions. | Developing Winning Brand Strategies by Lars Finskud, Paperback | Indigo Chapters

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