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Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp, Hardcover | Indigo Chapters
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Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp, Hardcover | Indigo Chapters
From Michael Kleinaltenkamp
Current price: $80.50
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From Michael Kleinaltenkamp
Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp, Hardcover | Indigo Chapters
Current price: $80.50
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Size: 1 x 9.25 x 13.95
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This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. | Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp, Hardcover | Indigo Chapters