Mass communication is an integral part of information exchange and management. Radio, television, internet are some of the prominent mass media devices and can be connected to various modern systems and social media platforms for mass dispersal of information particularly in the field of journalism. The objective of this book is to give a general view of the different areas of mass communication and its applications. Chapters compiled in this book provide detailed knowledge about the concepts and theories related to mass communication. It will prove to be immensely beneficial to students and researchers in this field. | Mass Communication: An Integrated Approach To Media And Journalism by Alley Webster, Hardcover | Indigo Chapters