milk_shake daily frequent shampoo contains the unique moisturizing and protective properties of milk protein, combined with apple and sunflower seed extracts for daily treatment of normal or dry hair. It is designed for normal or dry hair that needs frequent washing. A delicate shampoo with an SLS- and paraben-free formula, milk_shake daily frequent shampoo has milk protein and apple juice for hydration and protection, and Integrity 41 (sunflower extract), to protect hair color. Use: Apply to wet hair, distribute then rinse. Repeat if necessary. For increased conditioning and protection follow with milk_shake daily frequent conditioner.