This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise. | Ribbon Culture by Sarah E. h. Moore, Paperback | Indigo Chapters | Ribbon Culture by Sarah E.h. Moore, Paperback | Indigo Chapters