Businesses don’t use magic, but there are wizards in the marketing world. Roy H. Williams’s follow-up to The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires functions as a guide to his popular business philosophies and principles. Secret Formulas of the Wizard of Ads is a powerful tool to increase your marketing successes and discusses topics such as how to write compelling ad copy and how to price your product and services. | Secret Formulas of the Wizard of Ads by Roy H. Williams, Hardcover | Indigo Chapters