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The Political Marketing Game by J Lees-Marshment, Paperback | Indigo Chapters
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The Political Marketing Game by J Lees-Marshment, Paperback | Indigo Chapters
From J Lees-Marshment
Current price: $71.50
From J Lees-Marshment
The Political Marketing Game by J Lees-Marshment, Paperback | Indigo Chapters
Current price: $71.50
Loading Inventory...
Size: 0.61 x 8.5 x 0.77
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. | The Political Marketing Game by J Lees-Marshment, Paperback | Indigo Chapters
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