Different from any other Pinterest book, this how-to guide -complete with an A to Z cheat sheet for businesses-goes beyond technical details and general marketing tactics, to present business-focused strategies and applications, empowering business owners to use Pinterest to its maximum potential for marketing, promotion, branding and business development. With 4, 000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:the ins and outs of signing up and getting startedbuilding boards that get noticed, drive traffic, and convert fans into customerscreating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategiesstrategies for becoming a power Pinterest user and creating an enthusiastic followingbest practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value contentPinterest etiquetteLearn to expand your business and brand's success - one pin at a time. | Ultimate Guide to Pinterest for Business by Karen Leland, Paperback | Indigo Chapters